Opinion

With multiple global powerhouses hosting elections this year, be on the winning side with the political campaigns you run in this campaign cycle.

It’s confusing, right? Here’s the difference between Converged TV and CTV (aka Connected TV).

A standoff even Clint Eastwood wouldn’t want to face

Peach’s Head of Product, Joe Hollywood, writes about the Converged TV evolution, the advantages and challenges, and how we're working towards simplification and automation.

Shelby Akosa, VP of Global Growth, and Elisabetta Pozzi, Country Sales Manager, talk about the low percentage of ads that are accessible today, plus how and why advertisers must do better

Peach VP of Product Tej Rekhi on how we must embrace AI as a creative game-changer

At the first two events of the year, Rosanna Head finds out what’s hot and not for the year ahead in advertising.

Innovid, a new Deliveries page, the acquisition of Cape, Netflix, Cannes and more. Check out the highlights of the year.

In the last instalment of Peach’s birthday celebrations, we find out what the next 25 (perhaps just five!) years might look for the company and the industry at large.

Quickfire Q&A with our own Chief Architect on working with Tylie Tandem, one of our latest integrations. 

Quickfire Q&A with Steve Brown, Chief Technology Officer & Chief Operating Officer at Tylie Ad Solutions.

Ralph Hekmat, Country Manager DACH region at Peach, reflects on long-lasting change and identifies flexibility as the key ingredient of the future.

Find out what makes Brazilian elections so interesting and how political candidates make use of the £800 million federal electoral ad budget

Andy Gilroy, Peach’s VP for APAC, explores China’s rapid shift to digital and ecommerce platforms, and the challenges this presents for advertisers

You’re not the only one who is struggling with digital’s workflow meltdowns and temper tantrums.

In 2021, well over 70% of digital campaigns ran late. We outline 6 major consequences the ad industry faces from missed deadlines as a result. 

LBB speaks to Peach’s leaders about their first 25 years: from radio to linear TV to BVoD to digital and beyond. How the industry has evolved, and building innovative solutions in the ad delivery and workflow space.

British Arrows is returning to Grosvenor House for 2022. We’re over the moon to be able to celebrate our sponsored category’s winner in person this year from the impressive shortlist.

In the fifth and final instalment of the Peach at 25 series, we celebrate a quarter of a century in the business with a selection of adland’s best ads, featuring spots from Nike, Cadbury, and Super Noodles.

In the fourth of the series’ instalment Peach celebrates a quarter of a century in the business with a selection of adland’s best ads, featuring spots from Nike, Tourism Australia, and Kenzo

Give yourself the gift of Peach of mind, by knowing exactly when your Easter deadlines are due.

In the third of the series’ instalment Peach celebrates a quarter of a century in the business and a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.

In the second of the series’ instalment Peach celebrates a quarter of a century in the business and a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.

Our CEO Ben Regensburger was interviewed by Beet.TV on how problematic CTV has become and the possible solutions. 

2021 has been quite the year for Peach. Read through the moments that made this year one we won’t forget in a hurry…

As one of the ad industry’s cornerstones celebrates a quarter of a century in the business, a selection of adland’s highest-profile voices look back on the creative moments which have defined the past 25 years.

We were delighted to take part in CTS Connects Summit earlier this year discussing how partners need to work together to get an ad through it's lifecycle.

Doug Conely, Chief Product and Technology Officer at Peach, explains why we’re excited to announce that we have acquired Advalidation — a tool to make sure ads work great.

Never mind Jeff Bezos in space. Here’s why BVOD and Connected TV should be stealing all your attention.

A guest post from Mark Egmon from The TEAM Companies on talent & rights management and the video advertising workflow

Peach’s EMEA partnerships lead Lolly Mason says there’s never been a better time to communicate via digital video ads - so long as marketers get the basics right

What if robots aren’t the villains? What if… letting robots do more work allows you to do more of the fun stuff?

Do you know what? It’s coming home*.

Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.

Mathieu Brisset, Peach’s Vice President for EMEA, explains how addressable TV and connected TV work — and how marketers should be taking advantage of them

Jon Watts, Executive Director of the Project X Institute discusses the opportunities and challenges threatening TV video advertising in the 2020’s and what needs modernising.

Peach collaborated with VideoWeek on a survey to find out the day-to-day experiences of people working in TV and video advertising.

Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…

As marketers prepare to enter a new era, Peach CEO Ben Regensburger outlines how clarity and simplicity can lead to better results and experiences

Jason Trout, our Global Chief Digital Officer dropped a load of truth bombs at MAD//Anywhere London

Peach employees share their most memorable ads of this year

Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia 

Peach People Hayley Mills and Natalie Akers explain how to guide your campaign through the potentially murky waters of rights and clearance, and why Covid-19 is making expert advice more valuable than ever.

Our latest report ‘Get Control of Your Video Asset Workflow’ is now available

Addressable TV is arriving in France from July 1st. Peach hosted a webinar with thought leaders from across the supply chain to discuss how they are making the most of this exciting opportunity.

Craig Russill-Roy, Peach’s Director of Advanced TV, explains how understanding dynamic creative optimisation can give us a window into the industry’s future

On Tuesday 23rd June PeachLive is going online! We’re talking about the upcoming addressable TV law in France, featuring speakers from ARPP, Danone, Mindshare, M6 Publicité and WNP.

Peach’s Chief Product and Technology Officer Doug Conely on why quality control for video ads needs to be higher on digital marketers’ agendas

Over 20 years Peach has supported and worked with the advertising world — through thick and thin and that's not changing anytime soon. 

We asked 7 Media leaders 8 questions to find out where they’re at in 2020. What are their challenges? What’s great? And what are they excited about? 

Doug Conely, Chief Product and Technology Officer at Peach, explains what VAST is and why marketers and media owners alike should be aware of its risks and rewards

Big news — on May 1st Ben Regensburger will be joining Peach as CEO to lead our focus as we build our new strategy. Currently MD at ProSiebenSat.1 subsidiary SevenOne Media, he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.

Welcome to the very first episode of a new series on advertising and technology by members of Team Peach. First up: Jason Trout, our Chief Digital Officer, on why marketers shouldn’t fear the SVoD era.

What a year it’s been. New name, new platform, new mission and lots of events.

At our event in New York with Comcast Technology Solutions, Instagram, Droga5, Publicis, Framestore and MCA weighed in on what it means for the industry when screens are on the rise and content is at an all time high.

I've been working with Scrum, an agile development methodology, since 2013. As the 2019 Rugby Union World Cup kicks off, I couldn’t help ask myself: what has ‘Scrum’ got to do with rugby?

PeachLive & The Drum Arms at Cannes Lions: How tech is helping brands win the competitive advantage in new markets

Meet the humans behind Peach’s expert chat

Here's how Vanessa Alonso, Peach’s Enterprise Account Director, helps clients perfect global ad delivery workflows.

Accepted aspect ratios for YouTube, Facebook and Instagram

Social media, speedier.

Peach now delivers perfectly transcoded video ads direct to digital media agencies, alongside TV and online destinations

Peach CPO Doug Conely on the six big changes you need to know about.

CARIA®: The tool that keeps the industry running.

...that your competitors don’t want you to know.

Why those who will make the best video ad campaigns of tomorrow are embracing new technology today.

The experts’ take on programmatic: what’s happening, what’s hype and what’s next.

More content, more formats, less time. The industry is changing and now is the time prepare.