“Et cela va tout changer!”

“We have a huge expectation on addressable TV because that's what brings together the best of both worlds”

Addressable TV in France is coming soon! We were thrilled to welcome over 80 senior ad industry professionals to our first sold out PeachLive event in Paris last month. They joined our panel of industry experts to discuss the power — and challenges — of targeted video advertising, and to enjoy breakfast at the Blueshaker’s Penthouse.

Watch the videos to see each expert’s short presentation (in French).

Laurent Destouches, Peach

 

Laure Debos, Publicis Media 

 

Laurent Bliaut, TF1 Publicité

 

Stéphane Martin, ARPP