Peach strengthens senior team with hire of Tej Rekhi to lead product

Peach, a global market leader in video advertising workflow and delivery, has strengthened its senior team with the appointment of digital advertising thought leader Tej Rekhi to VP of Product, to lead product management and work alongside product design and engineering talent.

Rekhi, the former Head of Product at Publicis leading the Dynamic Content Engine, will be responsible for shaping and driving the product vision, keeping digital at the forefront of Peach’s numerous client advertising workflows. He also joins the Senior Leadership Group.

Rekhi said: “I am really excited to be joining Peach. I am a big fan of putting innovation and simplicity at the forefront of product development. I look forward to working with the team to develop how we combine insight and technology to create opportunities to automate the workflow.”

Rekhi will report to Doug Conely, Chief Product & Technology Officer at Peach who comments: “Tej’s specific product skills and digital advertising experience will strengthen our offering in creative workflow automation as many of our customers struggle with increasing complexity of campaigns.”