Life after cookies - what do you see as the future of audience data to inform creative?
“Making sure again that we're delivering the right message to the right user at the right time based on information they've consented for us to use.”
- Joseph Harake, Digital Director, OMD
Question 5 in our State of Media in 2020 series.
As many people in the ad and media industry are painfully aware, although digital video ad spend is rapidly increasing, behind the scenes, the industry still relies heavily on inefficient technologies and workflows from years ago.
At Peach we focus on unlocking the creative potential in the industry: our technology is helping clients seize the huge opportunities of the new video advertising ecosystem.
Question 5 in our State of Media in 2020 series.