New in Caria: Game-changing SVOD & AVOD support

The campaign management landscape is shifting rapidly as advertisers face the challenge of an increasingly fragmented media ecosystem. 

At Peach, we simplify this complexity with our suite of products, designed to seamlessly support omnichannel campaigns and streamline your workflows. 

Caria, Peach’s gold-standard campaign management product, has taken a leap forward by enabling creative agencies, production companies, advertisers, and media agencies to share copy instructions with leading streamers, including Amazon Prime, Discovery+, Disney+, HBO Max, Netflix, Paramount+, Pluto and Rakuten — along with existing support for broadcasters, cinema sales houses and digital teams in media agencies.

Caria’s integration of streamers transforms a previously disjointed process into an automated workflow. Users can now create and share standardised ‘audited’ and versioned copy instruction metadata with streamers. This saves time, minimises errors, and empowers agencies to better support their clients’ diverse media strategies more effectively.

Dan Shawcross, VP of Growth, Broadcaster & Publisher at Peach stated: “This change removes the need to manage parallel communications through endless email threads. Streamers are a key growth market for our industry and this will reduce friction at a crucial pinch point in the process of getting campaigns live.”

Michelle Ward, Producer, and responsible for Business Affairs at Leo Burnett added: “This is another great step forward for us. Standardising this process by including streamers saves us a lot of time and makes it easier to support our clients media choices.”  

Caria’s support for streamers and ongoing commitment to innovation ensures that it remains at the forefront of campaign management, empowering agencies to tackle today’s challenges with the tools they need to navigate the evolving world of Converged TV with confidence.