What is holding back today’s digital video ecosystem?
“Different specifications, different platforms, different ways of working. Sometimes it can be quite difficult to bring those things together.”
- Natalie Burton, Head of Investment Operations, PHD
Question 3 in our State of Media in 2020 series.
As many people in the ad and media industry are painfully aware, although digital video ad spend is rapidly increasing, behind the scenes, the industry still relies heavily on inefficient technologies and workflows from years ago.
At Peach we focus on unlocking the creative potential in the industry: our technology is helping clients seize the huge opportunities of the new video advertising ecosystem.
Question 3 in our State of Media in 2020 series.