How important is the video itself in overall campaign success?
“There is going to be a massive explosion of advertising budgets transitioning from linear television to connected devices in OTT environments so 2020 is going to be a transformational year when it comes to video and TV advertising.”
- Paul Gubbins, Programmatic Lead, Unruly
Question 2 in our State of Media in 2020 series.
As many people in the ad and media industry are painfully aware, although digital video ad spend is rapidly increasing, behind the scenes, the industry still relies heavily on inefficient technologies and workflows from years ago.
At Peach we focus on unlocking the creative potential in the industry: our technology is helping clients seize the huge opportunities of the new video advertising ecosystem.
Question 2 in our State of Media in 2020 series.