How easy is it to deliver a multi channel, cross territory campaign?
“As the number of platforms exploded — the way people work has changed — it’s got even more complicated than ever before. So anything that can help and ease that pain will be highly wanted in the industry.”
- Bobi Carley, Head of Media, ISBA
Question 6 in our State of Media in 2020 series.
As many people in the ad and media industry are painfully aware, although digital video ad spend is rapidly increasing, behind the scenes, the industry still relies heavily on inefficient technologies and workflows from years ago.
At Peach we focus on unlocking the creative potential in the industry: our technology is helping clients seize the huge opportunities of the new video advertising ecosystem.
Question 6 in our State of Media in 2020 series.