What are the challenges of working with other stakeholders?
“For all of this to work effectively everyone has to do their job quickly effectively and with little or no errors… and this rarely happens.”
- Anthony Mcgregor Clarke, Senior Integrated Producer, Oliver
Question 4 in our State of Media in 2020 series.
As many people in the ad and media industry are painfully aware, although digital video ad spend is rapidly increasing, behind the scenes, the industry still relies heavily on inefficient technologies and workflows from years ago.
At Peach we focus on unlocking the creative potential in the industry: our technology is helping clients seize the huge opportunities of the new video advertising ecosystem.
Question 4 in our State of Media in 2020 series.