What's the biggest obstacle to taking creativity to the next level?
“Consumers have moved quicker than our industry, so viewing has changed and advertisers have not kept up with the way consumers are viewing”
- Bobi Carley, Head of Media, ISBA
Question 1 in our State of Media in 2020 series.
As many people in the ad and media industry are painfully aware, although digital video ad spend is rapidly increasing, behind the scenes, the industry still relies heavily on inefficient technologies and workflows from years ago.
At Peach we focus on unlocking the creative potential in the industry: our technology is helping clients seize the huge opportunities of the new video advertising ecosystem.
Question 1 in our State of Media in 2020 series.