Cost Per Asset Pricing FAQ

Why is Peach changing the way I’m being billed for Delivery?

At the request of a growing number of customers, we are changing the pricing model for Delivery, to simplify the workflow and reflect the evolving industry. Destinations are constantly changing, CTV and Digital opportunities are growing and media-plans are becoming ever more complex. The Cost Per Send model of charging is causing unnecessary work - on both sides - around the budgeting, planning and invoicing processes, and our clients have looked to Peach to deliver a solution. 

Currently, every additional send, resend, destination added and error in destination selection triggers a new invoice and a whole load of unnecessary work. Now imagine just having one invoice per Asset, period. No more back and forth to obtain more budget, no more matching of all the small invoices that occur after the main invoice, no more headaches! 

Cost Per Asset pricing brings benefits to all stakeholders in the process and will support the ongoing changes in our industry.

How does it work, exactly?

You pay one amount per unique Asset/Clock uploaded and QC'd into the platform, regardless of the number of destinations, resends, additional sends and media-plan changes. It also includes delivery to an unlimited number of Linear, BVOD & Digital destinations, in perpetuity.

How will it affect me?

Hopefully, you'll see instant benefits when using the CPA model:

  • You'll have certainty of costs in the planning and budgeting process, so quoting your clients will become more accurate and simple

  • You and your team will be able to make destination changes, additions and amends without worrying about negotiating more costs with clients

  • You and your Finance department will gain significant time savings in the billing and invoicing processes

  • You'll be able to begin incorporating Digital workflows, if the 16:9 Asset can be used for destinations such as YouTube, Netflix, FreeVee etc.

  • You'll have time savings from being able to manage all Linear, BVOD & Digital assets in one place

When will the change be occurring?

Please get in touch with the Account Management team to discuss your chosen option (pay-as-you-go or minimum spend commitment), by the date specified in your email.

Are there variances to the rate and how are they calculated?

Yes, there are 3 variances:

  1. Broadcast Ready is charged at 100% of your CPA rate. This includes all files of high quality that are suitable for on-air broadcast, including CTV such as premium streaming sites

  2. Digital Ready is charged at 50% of your CPA rate

  3. UHD Ready is charged at 200% of your CPA rate (not currently available in the UK but shortly anticipated

What about Sponsorship assets?

These will be charged at a different rate, please speak to the Account Management team to discuss. Assets must be sent using the Sponsorship Ad Type in the Platform (as usual).

What are the Delivery SLAs and how are they charged?

There are two SLAs: Regular (3h) and Immediate (next available position). Express is being discontinued as we look to simplify our pricing further, whilst still providing clients with the services they require.

Regular is your standard CPA rate. Immediate is charged at x200%

What’s the difference between the minimum spend guarantee and Subscription?

Minimum spend guarantee simply means you commit to a minimum spend threshold for 12 months, but you are billed on an Asset basis after every campaign. At the end of the 12 months, if required we will invoice an amount to true-up to the minimum amount. 

Subscription is a regular payment made at the start of each month for 12 months or longer, regardless of activity (terms will apply). The benefits of having a subscription are:

  1. Further eliminate invoicing hassle

  2. Complete visibility of your Delivery spend

  3. You may adjust the rate to your end customer based on the certainty of cost