Unlocking the benefits of accessible advertising in France

People with hearing disabilities (ranging from mild to severe) represent around 25% of the French population, around 17 million people. It’s a similar story for audio-description: people with medium to severe visual impairments represent almost 2 million people in France. So, when advertisers don’t CC or AD an ad, they miss this substantial audience.

Promoting and facilitating inclusivity has a number of benefits. From protecting brand, public image and extending reach, accessible advertising also aligns with DE&I corporate objectives. It’s a small investment against global production budgets, but has a high impact. 

Discover what Peach Connect can do to deliver accessible ads in France and elsewhere. Speak with our expert team who will guide you through the process.