Peach for publishers & broadcasters

Ensuring on-time launches for broadcasters and video platforms

If you’re a broadcaster, you’ll already know Peach for our 25 years of setting the standard for video asset quality control and distribution. 

Now our expertise has expanded into digital. Our focus has always been keeping things simple so campaigns launch on time and media owners maintain their expected yield. So as digital’s variety and sprawl was making processes complex and errors unavoidable, we built a streamlined solution: Peach.

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Peach and the ad ecosystem

The gold standard in campaign management

16,000 media owners around the world rely on Peach every day

Receive advertising content

With Peach, broadcasters and publishers receive the right content, in the right spec at the right time — saving 1000s of hours.

  • Simplifying ad management: view, approve and rename files without leaving the platform
  • Visibility and control: track file status, with guaranteed delivery times
  • Peach perfect, every time: ads arrive ready to play: quality checked, in the correct formats with the correct tags and metadata
  • Enabling tracking and reporting: Peach manages the creation of unique ad codes throughout the industry helping to connect buy and sell-side.

Powerful campaign management

CARIA has been adopted by the UK and Irish advertising industries. It connects the entire advertising ecosystem on the buy and sell-side, from media agencies to broadcasters, ad agencies to advertisers.

  • Booking: enables the buy-side to make linear, BVoD and addressable TV bookings in a single platform
  • Return path campaign data: enables media owners to send airtime activity back to buy-side management and reporting systems
  • Copy instructions: enables ad agencies to access media plans and allows agencies to confirm with media owners which ads are running in campaigns
  • Enabling integrations: automates workflows that save time and reduces errors

Facilitating advertising effectiveness

In the UK we develop and manage Clearcast’s Attribution — helping the advertising industry analyse campaign effectiveness. We receive, standardise and validate data from the world’s broadcasters and media owners and supply to organisations such as MediaOcean, TechEdge, Nielsen and more.

Broadcaster workflow solutions

We help broadcasters and media owners optimise and fulfil their linear and digital inventory, building agile enterprise-level workflow solutions. We connect media schedules to creative material, transcode formats and integrate with services such as Amazon Advertising, Landmark, Level3, Freewheel, AWS Cloudfront, Yospace & more.

Powering clearance — both sides of the tunnel

Peach partners with the ARPP in France and Clearcast in the UK to make the clearance of TV advertising fast and efficient, helping to ensure the brand safety for advertisers on TV and BVoD channels.

Trusted for over 25 years

(Who else can say that in this business?)

  • ITV
  • Dentsu
  • Sky
  • Channel 4

Reliable

We say that the typical uptime for Peach is 99.98% (because that’s more believable than the truth — it’s actually closer to 100%).

Secure

Deep security trusted by advertisers and media owners globally to handle mission-critical data.

Independent

We are not owned by an agency, media owner or broadcaster so are completely independent.

Partners

We work with our clients to build tools they really need (and love).

At Sky we’re always keen to push boundaries. The automation that Peach and CARIA® provides to our business is highly beneficial to both us and our customers. We’re looking to extend this further as we continue to expand our business.

Martin Leach

Director of Operations, Sky

I've got the highest respect for the team over there which always gave me confidence that any issues would get resolved.

I don't think I've ever partnered with such a consistently passionate and hard working group of people and I genuinely appreciate the hard work that they have put in on our behalf.

Chris Mundy

Managing Director (2008-2020), Clearcast

Channel 4 has worked constructively with Peach Media for many years. Their knowledge of the business and ability to work efficiently and effectively with both agencies and media owners has been a huge part of the success of CARIA®.  We are delighted to see CARIA® starting to provide our digital teams with the benefits the linear teams have enjoyed for years.

Kim Wakes

Traffic Manager, Channel 4

CARIA® is an essential system for many of our members. It saves them time, it’s extremely reliable and it’s run very well.

Kim Knowlton

IPA Production Consultant, IPA

We’ve worked with Peach Media on a number of key integration projects to help move our business forward. We have found that the functionality has been scoped well and projects delivered on time. We have also found the team great to deal with and always professional.  

Andy Kyriacou

ITV Channels Sales Controller,

CARIA® is an integral element to our processes in AV,  integrating with our market-leading AVP planning system, sales house systems and Mediaocean.

Creating efficiencies throughout the value chain, it allows us to connect our investment teams with our creative agency partners, facilitating copy fulfillment and creative optimisation opportunities for our clients

Ruth Cartwright

Head of AV Amplifi, Dentsu Aegis

Peach Media is a key, trusted industry partner for us; the systems and services we contract and run with them fundamentally underpin essential industry workflows. As the industry evolves we’re working with our stakeholders and Peach Media to extend these further into the non-linear digital area.

Chris Mundy

Managing Director (2008-2020), Clearcast

Our sell-side tools

Simplifying campaign administration across the industry

Deliver linear TV ads to broadcasters around the world

Standardising and validating the UK’s commercial data

Powering clearance in the UK

Streamlining media administration for video advertising in France