1. Introduction

1.1 This acceptable use policy (the " Policy") sets out the rules governing:

(a) the use of the website at peach.me, any successor website, and the services available on that website or any successor website (the "Services"); and

(b) the transmission, storage and processing of content by you, or by any person on your behalf, using the Services ("Content").

1.2 References in this Policy to "you" are to any customer for the Services and any individual user of the Services (and "your" should be construed accordingly); and references in this Policy to "us" are to IMD Media Limited, trading as Peach (company number 03238065 registered in England and Wales with its registered office at 24-28 Bloomsbury Way, London, England, WC1A 2SN) (and "we" and "our" should be construed accordingly).

1.3 By using the Services, you agree to the rules set out in this Policy, which supplements our website terms and conditions (peach.me/legal). If you do not agree with or accept any part of this Policy, you should stop using the website immediately.  

1.4 We will ask for your express agreement to the terms of this Policy before you upload or submit any Content or otherwise use the Services.

1.5 You must be at least 18 years of age to use the Services; and by using the Services, you warrant and represent to us that you are at least 18 years of age.

2. General usage rules

2.1 You must not use the Services in any way that causes, or may cause, damage to the Services or impairment of the availability or accessibility of the Services.

2.2 You must not use the Services or our website:

(a) in any way that is unlawful, illegal, fraudulent or harmful; 

(b) in connection with any unlawful, illegal, fraudulent or harmful purpose or activity;

(c) to distribute viruses or malware or other similar harmful software code;

(d) for the purposes of promoting unsolicited advertising or sending spam;

(e) to simulate communications from us or another service or entity in order to collect identity information, authentication credentials, or other information (‘phishing’);

(f) in any manner that disrupts the operation of our website or business or the website or business of any other entity;

(g) in any manner that harms minors; 

(h) to represent or suggest that we endorse any other business, product or service unless we have separately agreed to do so in writing;

(i) to gain unauthorised access to or use of computers, data, systems, accounts or networks; or

(j) to attempt to circumvent password or user authentication methods. 

2.3 You must ensure that all Content complies with the provisions of this Policy.

3. Unlawful Content

3.1 Content must not be illegal or unlawful, must not infringe any person's legal rights, and must not be capable of giving rise to legal action against any person (in each case in any jurisdiction and under any applicable law).

3.2 Content, and the use of Content by us in any manner licensed or otherwise authorised by you, must not:

(a) be libellous or maliciously false;

(b) be obscene or indecent;

(c) infringe any copyright, moral right, database right, trade mark right, design right, right in passing off, or other intellectual property right;

(d) infringe any right of confidence, right of privacy or right under data protection legislation;

(e) constitute negligent advice or contain any negligent statement;

(f) constitute an incitement to commit a crime, instructions for the commission of a crime or the promotion of criminal activity;

(g) be in contempt of any court, or in breach of any court order;

(h) constitute a breach of racial or religious hatred or discrimination legislation;

(i) be blasphemous;

(j) constitute a breach of official secrets legislation; or

(k) constitute a breach of any contractual obligation owed to any person.

3.3 You must ensure that Content is not and has never been the subject of any threatened or actual legal proceedings or other similar complaint.

4. Graphic material

4.1 Content must be appropriate for all persons who have access to or are likely to access the Content in question.

4.2 Content must not depict violence in an explicit, graphic or gratuitous manner.

4.3 Content must not be pornographic or sexually explicit.

5. Factual accuracy

5.1 Content must not be untrue, false, inaccurate or misleading.

5.2 Statements of fact contained in Content and relating to persons (legal or natural) must be true; and statements of opinion contained in Content and relating to persons (legal or natural) must be reasonable, be honestly held and indicate the basis of the opinion.

6. Negligent advice

6.1 Content for distribution in a specific country must not consist of or contain any material which is prohibited for distribution to an audience in that country i.e.legal, financial, investment, taxation, accountancy, medical or other professional, and you must not use the Services in any specific country to provide audience services in that country which are prohibited i.e. legal, financial, investment, taxation, accountancy, medical or other professional advisory services or, gambling, gaming, betting, lotteries, sweepstakes, prize competitions or any gambling-related activity.

6.2 Content must not consist of or contain any advice, instructions or other information that may be acted upon and could, if acted upon, cause death, illness or personal injury, damage to property, or any other loss or damage.

7. Etiquette

7.1 Content must be appropriate, civil and tasteful, and accord with generally accepted standards of etiquette and behaviour on the internet.

7.2 Content must not be offensive, deceptive, threatening, abusive, harassing, menacing, hateful, discriminatory or inflammatory.

7.3 Content must not be liable to cause annoyance, inconvenience or needless anxiety.

7.4 You must not use the Services to send any hostile communication or any communication intended to insult, including such communications directed at a particular person or group of people.

7.5 You must not use the Services for the purpose of deliberately upsetting or offending others.

7.6 You must not unnecessarily flood the Services with material relating to a particular subject or subject area, whether alone or in conjunction with others.

7.7 You must ensure that Content does not duplicate other content available through the Services.

7.8 You must ensure that Content is appropriately categorised.

7.9 You should use appropriate and informative titles for all Content.

7.10 You must at all times be courteous and polite to other users of the Services.

8. Marketing and spam

8.1 You must not without our written permission use the Services for any purpose relating to the marketing, advertising, promotion, sale or supply of any product, service or commercial offering.

8.2 Content must not constitute or contain spam, and you must not use the Services to store or transmit spam - which for these purposes shall include all unlawful marketing communications and unsolicited commercial communications.

8.3 You must not send any spam or other marketing communications to any person using any email address or other contact details made available through the Services or that you find using the Services.

8.4 You must not use the Services to promote or operate any chain letters, Ponzi schemes, pyramid schemes, matrix programs, "get rich quick" schemes or similar letters, schemes or programs.

9. Monitoring

9.1 You acknowledge that we do not actively monitor the Content or the use of the Services.

10. Data mining

10.1 You must not conduct any systematic or automated data scraping, data mining, data extraction or data harvesting, or other systematic or automated data collection activity, by means of or in relation to the Services.

11. Hyperlinks

11.1 You must not link to any material using or by means of the Services that would, if it were made available through the Services, breach the provisions of this Policy. We reserve the right to require you to immediately remove any link to the website at any time, and you shall immediately comply with any request by us to remove any such link. 

12. Harmful software

12.1 The Content must not contain or consist of, and you must not promote or distribute by means of the Services, any viruses, worms, spyware, adware or other harmful or malicious software, programs, routines, applications or technologies.

12.2 The Content must not contain or consist of, and you must not promote or distribute by means of the Services, any software, programs, routines, applications or technologies that will or may have a material negative effect upon the performance of a computer or introduce material security risks to a computer.

13. Using our name and logo

13.1 You are not permitted to use our trade marks, logos or trade names without our written approval.  

14. Breach

14.1 We shall apply the terms of this Policy in our absolute discretion. In the event of your breach of this Policy we may terminate or suspend your use of the website or the Services, disclose any Content or any other communication to law enforcement authorities or take any action we consider necessary to remedy the breach.